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Want to learn more about channel sales and how it can assist in building your business? If so, be sure to subscribe to our Channel Knowledge Nuggets – brief biweekly tips, how-to’s, and more to help you on your journey through the channel. Sure they’re small, but they’re packed with knowledge! Yes! Give me knowledge nuggets.
For this episode, I was joined by one of the leaders in Channel Marketing, Mike Moore – Vice President of Channel Sales, Marketing, & Strategy at Averetek, and author of the book Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. Mike shared some great, insightful views about why we are experiencing the demise of channel marketing as we know it and I’m excited to share them all with you. I hope you enjoy this conversation as much as I did.