Your Channel Knowledge Nuggets for Today:

Vendors – Vendors need to be aware that channel partners are not employees, they are business partners and should be treated as such. And for partners, when looking to get hired, remember vendors are looking for skills and experience you can bring to the table. Often times they’re looking for experience in sales and marketing, technical expertise and proper processes and practices that fit theirs.

Partners – The Partnership Mentality: When looking for an ideal partnership it’s important to look at it from an outsider’s perspective.