Open Channels of Communication

Your Channel Knowledge Nugget for Today: Partners – Minimize the impact of channel conflict by having an open and direct conversation with your vendor and be prepared for what to do if they sell into your accounts.

Are You Asking the Right Questions?

Your Channel Knowledge Nugget for Today: Vendors and partners: Thinking about moving into an indirect sales model? Stop and ask yourself this question… “Why do we want to use the channel to sell our products and services? Is the model a good fit for our...

Vendors Ideal Relationship

Your Channel Knowledge Nugget for Today: Partners – When recruiting for their channel, vendors are looking for skills and experience in sales and marketing; technical expertise; processes and practices that fit with theirs; a partnership mentality; and the...