Partner Advisory Councils (PACs)

What you should know about Partner Advisory Councils or PACs

  • They should be one element of your partner communications model
  • Are comprised of a small group (10-12) of key partner executives to provide live, candid feedback
  • Bring a unique perspective and insight you can’t get from email blasts, surveys, social
  • Promote strategic discussions about
    • Your business relationship
    • The customer experience
    • What matters most to grow the business

Benefits and outcomes of well-run PACs

  • Strengthened partner relationships
  • Better partner investments
  • Better customer experience
  • Increased partner revenue & profitability
  • Accelerated your growth and scale

To find out how a PAC can help you and your partners solidify and enhance the partnership, contact Dede Haas for a free consultation.

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