5 WAYS TO MITIGATE COMMON CHALLENGES WITH PARTNER INITIATIVES IN EMERGING COMPANIES

 

Dede Haas was interviewed by Glenn Donovan of getPartnered for her insight on challenges and solutions for partner initiatives in emerging high tech companies.

1) Start Fast With An Informal Channel Program

2) Do The Research To Find The Partners Who Would Be A Good Fit

3) Partner With Local And Regional Companies

4) Create A Value Prop That Encourages Partners To Consider A Relationship

5) Hire An Experienced Channel Manager To Run Your Channel Program