News

Channel Sales Chat Podcast Episode 1: The End of Channel Marketing as We Know It

For this episode, I was joined by one of the leaders in Channel Marketing, Mike Moore – Vice President of Channel Sales, Marketing, & Strategy at Averetek, and author of the book Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. Mike shared some great, insightful views about why we are experiencing the demise of channel marketing as we know it and I’m excited to share them all with you. I hope you enjoy this conversation as much as I did.

Women In Tech Interview

Women in Tech Interview for eChannelNews, a daily electronic news magazine for the IT channel that delivers important industry insider’s information that helps the channel to grow business and overcome business challenges.

Dede Haas, Partner Perspective columnist for Channel Executive Magazine

The Founder of DLH Services, Dede Haas, publishes a bi-monthly column in Channel Executive Magazine. Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel...

Women in the Channel

A Four Part Series by Dede Haas for Business Solutions Magazine (Now VARinsights) Part I: Women In The Channel: How’s That Working For Them? Part II: Women In The Channel: Can Women Make It To The Top? Part III: Women In The Channel: Running A Woman-Owned Company In A...

Optimize Your Channel Through Trust-Based Relationships

by Dede Haas for Strategic Alliance Magazine MANY CHANNEL SALES PARTNERS ARE UNHAPPY WITH THEIR VENDORS. TODAY, IF A CHANNEL PARTNER IS NOT TREATED AS A LEGITIMATE BUSINESS PARTNER, THE PARTNERSHIP WILL NOT WORK. Read the article >...

10 Things Vendors Do That Drive Partners Crazy

This article originally appeared on Channel Partners Online. Vendors: Ever wonder what your channel partners are thinking? About you? About your channel program? Partners: Ever wonder if your peers feel the same way about some vendors? If the answer is “yes,” then...

Dede Haas interviewed by getPartnered’s Glenn Donovan

5 WAYS TO MITIGATE COMMON CHALLENGES WITH PARTNER INITIATIVES IN EMERGING COMPANIES   Dede Haas was interviewed by Glenn Donovan of getPartnered for her insight on challenges and solutions for partner initiatives in emerging high tech companies. Click here to listen...

Dede Haas to Present at ASAP 2017 Global Alliance Summit

Dede Haas, Channel Sales Strategist at DLH Services, is moderating Partnership Survival in the Face of Unexpected Competition (Session 902) at the ASAP 2017 Global Alliance Summit in San Diego, CA, on Thursday, March 3, 2017....