Dede Haas, Channel Sales Strategist at DLH Services, was interviewed by Peter Simoons of Simoons & Company in their “Collaborative Business Podcast” Series.  The interview is titled, CBP-20: Accelerate revenue through sales channels with Dede Haas.

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In this episode you will hear Dede explain what a channel is and how OEM and licensing can fit into the description of channel sales. Dede brings experience to the conversation from large companies like Intel and smaller companies.

Many of the channel development situations that Dede is involved in start from the ground up. Many companies are looking to jump onto the channel bandwagon, but channel is not for everybody and is certainly not a magical solution. Selling through a channel is not something that will happen overnight. Dede explains how it’s a learning experience that companies need to go through to decide if it fits their organization and desired solution.

Essentially a channel is there to help your partner build their business by selling your stuff. With a channel solution you are not expecting your partner to do all the work, but you as a provider need to enable your partners to be successful. In her work Dede is helping her clients to create the program, build relationships, recruit the partners and recruit the right people in their organizations to manage the partners.

Dede’s closing recommendation in our conversation is to look for the expert to solve potential conflicts between channel sales and direct sales into your organization.