Today’s Channel Knowledge Nugget
Channel conflict between a vendor and a partner
This can happen when a vendor will not only sell direct but also through the channel. It is to be noted that channel partners will not heavily invest, or invest at all, in vendors who support this type of sales strategy. If you must continue to sell direct to make revenue while creating the channel, you must assure the partner you will not sell directly into any of their accounts. It is a good idea to provide to the partner your plans to eventually exit from direct sales.
Ask us to help you discover potential channel conflicts within your business.