Channel Sales Blog

3 Ways To Build A Sales Channel If You Have No Customers, Revenue, Or Resources

As a channel sales consultant, I sit down with various high-tech companies interested in creating a channel. Many of these businesses are startups or SMBs and their ability to even begin to build a channel can be a challenge. They lack customers, revenue, and/or sufficient resources to build out a proper infrastructure. So, how can they make revenue to support this endeavor, find partners willing to work with them, and provide the leads necessary to get the program off the ground?

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Women in the Channel Part IV: Are We There Yet?

I wrote this series of articles to determine whether the channel is a welcome place for women. Why? Because after my 30-year career in the channel, I was not so sure. For the final article, I wanted to get the thoughts of other female channel professionals so I...

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