Channel Sales Blog

Channel Sales Chat Podcast Episode 1: The End of Channel Marketing as We Know It

For this episode, I was joined by one of the leaders in Channel Marketing, Mike Moore – Vice President of Channel Sales, Marketing, & Strategy at Averetek, and author of the book Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. Mike shared some great, insightful views about why we are experiencing the demise of channel marketing as we know it and I’m excited to share them all with you. I hope you enjoy this conversation as much as I did.

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Women In Tech Interview

Women in Tech Interview for eChannelNews, a daily electronic news magazine for the IT channel that delivers important industry insider’s information that helps the channel to grow business and overcome business challenges.

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3 Ways To Build A Sales Channel If You Have No Customers, Revenue, Or Resources

As a channel sales consultant, I sit down with various high-tech companies interested in creating a channel. Many of these businesses are startups or SMBs and their ability to even begin to build a channel can be a challenge. They lack customers, revenue, and/or sufficient resources to build out a proper infrastructure. So, how can they make revenue to support this endeavor, find partners willing to work with them, and provide the leads necessary to get the program off the ground?

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